MEPs want TV regulators in the EU to set guidelines which would see the end of anything deemed to portray women as sex objects or reinforce gender stereotypes.
Swedish MEP Eva-Britt Svensson . . . said: "Gender stereotyping in advertising straitjackets women, men, girls and boys by restricting individuals to predetermined and artificial roles that are often degrading, humiliating and dumbed down for both sexes."
These assertions are obviously false. Advertising is incapable of restricting anyone from doing anything. Only the government has the power to restrict people's actions. Advertisers can only try to persuade.
How does an advertisement of a woman wearing lingerie, for example, restrict any woman from becoming an engineer? It doesn't. Eva-Britt Svensson and her fellow EU busybodies simply don't like what some women do, and therefore wants to restrict them by law from doing such things. It is the government, as always, that is "restricting" women and men alike by curtailing their right to decide for themselves what to do with their own lives.
It's been said before, and it bears repeating: the road to totalitarianism is paved with good intentions.